EVP, Global Media Products at Nielsen
Market Research | San Francisco Bay Area, US
Amit Seth is Executive Vice President, Global Media Products at Nielsen. In this role, he is responsible for leading Nielsen’s cross-platform advertising measurement and precision marketing products, and identifying new growth initiatives. He is based in the San Francisco Bay Area.
Prior to joining Nielsen in 2010, Amit consulted, coached and mentored CEOs, founders, and investors of early stage venture-backed companies as an EIR at the largest startup incubator in the Silicon Valley. He has over 20 years of experience across the Internet, TV, Mobile and Retail industries, also holding senior product management and business development roles at Yahoo!, Visto Corporation (now Good Technologies), Microsoft and IBM.
At Yahoo!, Amit pioneered content personalization and recommendations, and advertising optimization across all of Yahoo!'s assets. The initiatives he started at Yahoo! are now the cornerstone of the new CEO’s strategy for the company.
Additionally, Amit has 10 patents applied for in his name and also chairs a global forum on data mining that he founded. An entrepreneur bred in the Silicon Valley, he has been the founder and CEO of a successful behavioral profiling and targeting company, and helps startups and venture capital firms in advisory capacities.